Mohawk and Dupont’s revolution in fiber technology has been enough to convince the Federal Trade Commission of the differences in the Smartstrand brand of carpets. A new polyester sub-classification has been established and Triexta is the new name.
In order to get the FTC to re-classify the fiber it had to be demonstrated that:
1) The fiber has the same general chemical composition as an established generic fiber category.
2) The fiber has distinctive properties that make it suitable for uses for which other fibers under the established generic name would not be suited, or would be significantly less well-suited.
3) These properties are important to the general public.
4) These properties are the result of a new method of manufacture or the fiber’s substantially differentiated physical characteristics.
This is the first fiber extension the FTC has granted since Nylon in 1959!
This new fiber technology allows Mohawk Smartstrand and Dupont Sorona fiber carpets to offer some truly amazing stain protection engineered directly into the fibers and not topically applied. Also the wear ability of the fiber is comparable with many styles of Nylon carpeting.
Why is this important to the industry?
Polyester when it came out in the 70’s and 80’s underperformed in many residences resulting in a large number of claims to manufactures and dealers alike. Since that time Polyester fibers have had a negative reputation with many flooring retailers because of the troubles it caused the consumers and industry as a whole.
In the meantime Polyester fiber, or PET, has come along way. Many polyester products now perform well for residential use and often for a much lower price point than simillar nylon carpets.
Triexta takes these advances in fiber technology a significant step further creating better stain protection, a softer feel, and improvements in the sheer durability of the fiber. While some salespersons may still try and claim that the Smartstrand and Dupont Sorona Fibers “are just polyester”, this is in fact not true! The FTC wouldn’t have made this reclassification if that statement were true. This product is demonstrably different from polyester.
Dupont Sorona fiber Smartstrand carpeting is also made with 37% corn oil to make a more environmentally friendly product and also helping to reduce our dependency on foreign petroleum.
We at Florida Carpet Outlet have had extraordinary customer satisfaction with Smartstrand and Dupont Sorona fiber carpeting. Especially for those busy families looking for a carpeting selection that can handle children, pets and still fit their style choices and budget.
Ask our sales associates about Smartstrand and Dupont Sorona fiber carpets from Mohawk!
Smartstrand: It’s just better!
James Dodd –
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